Building Sourceful's self-serve business from zero to six figures

Where things started

It was a new idea for Sourceful, with early traction but no proven model. The job was to turn it into a revenue engine that could grow without costs growing at the same rate.

Building the engine

Built and led the team

Promoted to General Manager, I led a team of 10+ across marketing, product, sales and operations, owning the P&L and the roadmap.

Built the acquisition engine

I brought customers in across paid search, paid social, TikTok, LinkedIn, events and referrals, then doubled down on what worked.

Fixed the path from lead to sale

I introduced better CRM workflows, automation and sales enablement so more leads became customers.

Tested what moved customers

I ran experiments across onboarding, pricing and activation to get customers buying faster, at a lower cost to acquire.

What it delivered